SF/Collective launch event @ Droog Amsterdam
Last week (22-04-2024) marked an exciting milestone for sustainable fashion: the launch of the SF/Collective, Europe’s first platform to bring sustainable brands together under one roof. I’m thrilled to announce that The Manda is now part of this amazing group of forward-thinking fashion labels!
What Is the SF.Collective?
The SF/Collective was created to give sustainable brands the visibility they deserve. It started with the Sustainable Fashion Giftcard, founded by Nanette Hogervorst in 2020. While the gift card helped connect shoppers with sustainable brands, it became clear that a bigger push was needed to stand out in an industry where big budgets dominate.
That’s where the SF/Collective comes in—a shared effort to increase visibility and help sustainable brands grow.
Sustainable Fashion Giftcard
Being part of the SF/Collective means you're part of a group that’s working towards positive change in the fashion industry. The Manda now accepts the Sustainable Fashion Giftcard, making it easier for people to choose sustainable options.
A Launch to Remember
The launch party wasn’t just about celebrating—it was also a day of action and inspiration.
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The SF.Magazine: The first issue of the magazine was unveiled, featuring all the incredible brands in the Collective. The first copy was handed to Lara Wolters (image left), a Member of the European Parliament. Lara shared great news: the "anti-wegkijkwet" (anti-turn-a-blind-eye law) has been approved. This law requires big companies to take responsibility for environmental and human rights issues in their supply chains.
- Hands-On Workshops: Visitors could bring their clothes for repairs or even try sewing themselves. It was amazing to see sustainability in action, right there at the event.
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